Absa

 The first Augmented Reality Supplement for Absa Bank is used strictly for DEMO purposes.The trigger used for the Absa Bank demo is a print media advertisement that uses kids and a marshmallow as currency and depicts the difficulty in which it is to save.  The trigger is augmented with the well known video advertisement that aired on television of the little girl who finds it hard to save the marshmallow in front of her with the promise of receiving another one after 20 minutes if she had not eaten it.  There are various interactive buttons that link through to Absa’ social media accounts for more advertising and marketing purposes and also has three buttons which links to the three ways in which the consumer could save money.

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