The first Augmented Reality Supplement for Chef! Magazine was used strictly for DEMO purposes. The trigger used for the CHEF! Magazine demo was a print media cover of there actual magazine that was released in the beginning of the year.The cover shows four South African Chefs worthy of the title “Master”. The trigger is augmented with a video showing the culinary skills of a chef,along with two interactive buttons that link through to the “Masters of time” website and a Competition page.